Hello appreciators of freshness (let's hope),
Here's a very cool site I came across: http://wakeupyourphone.com - go the page and click on the video and it open a microsite. It's for SanDisk's "Wake Up Your Phone Campaign" which is teaming up with S.L.O.T. Magazine (stands for Seeking Lots of Thrills). I think the site has an awesome, catchy, fun, and very-interactive design and it's content is quite sick. A mixture of interviews, music, photos, and other media all focused on the electronica, art, and street fashion of Berlin and SanDisk's card capabilities. Then you can download all kinds of media and SanDisk encourages you to throw it all in your phone and ... Wake It Up. SanDisk is a sponsoring some good concert series' (doing Rock the Bells again!) these days and I think they have great branding . Although, they don't do much with activation at events, from what I have seen.
SANDISK - "WAKE UP YOUR PHONE"
http://wakeupyourphone.com
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